Who hasn’t walked into a store and instinctively made a beeline for the sales section?
Deals are synonymous with opportunity — with those once-in-a-lifetime prices that catch your eye. It’s a universal strategy used by countless companies, businesses, franchises, and even online stores.
And airlines are no exception. While they don’t operate quite like a clothing store — with inventory, fixed margins, and easily adjustable discounts — they’ve found their own formula for offering attractive prices through the growing trend of low-cost flights.
This model, now popular around the globe, is based on one simple idea: pay only for what you need. By removing certain services typically included in traditional airfare (like food, checked luggage, or reserved seating), passengers save money — and can still add those comforts later if desired.
Originally developed in the U.S. and later expanded through Europe, the low-cost model has recently made its way into South America, bringing with it a modern and efficient way to travel.
Countries like Colombia, Ecuador, Argentina, Brazil, Chile, and Peru are becoming key markets for implementing and growing this travel option — with LATAM, Viva Colombia, and the newly launched Viva Air Perú (a subsidiary of Viva Colombia and part of the Irish group Irelandia Aviation) leading the charge.
With domestic fares reduced by up to 20% on LATAM and Viva Air Perú offering tickets as low as 60 soles, Peru has embraced a golden opportunity — thanks to its expanding tourism industry and solid international partnerships.
This momentum is not only visible with regional carriers but also with global airlines like Iberia and even some from Japan, all recognizing Peru’s rising potential as a travel hub.
Of course, like any model, low-cost travel comes with its own rules. Each airline defines specific limitations and extra charges that are clearly outlined to travelers — but the appeal remains strong.
Low prices automatically grab attention. They turn heads, spark curiosity, and engage the brain’s built-in instinct to weigh pros and cons. Our modern lives are driven by convenience, opportunity, and financial optimization — and a great deal ticks all the boxes.
In today’s world, where the pursuit of happiness, comfort, connection, and financial balance is the norm, a low-cost deal is more than a discount — it’s a shortcut to a meaningful goal, whether that’s a new pair of shoes or a dream vacation.
That’s why the idea of traveling across Peru, discovering breathtaking destinations at budget-friendly rates, feels like two gifts in one: the joy of travel and the power of saving.
