Promperú (Peru’s Commission for the Promotion of Export and Tourism) and LATAM Airlines have signed a strategic alliance to position Peru as a top travel destination in key global markets. This powerful collaboration will focus on attracting more tourists from Brazil, Chile, Colombia, Ecuador, Spain, the United States, and Mexico—seven countries that currently generate the highest number of visitors to Peru.
Contenido de Peruvian Airlines
A Bold Campaign to Showcase Peru’s Best
From April to June, the campaign will highlight Peru’s most iconic destinations:
Arequipa, with its stunning colonial architecture
Cusco, the historic gateway to Machu Picchu
Lima, the vibrant capital and culinary hotspot
These locations will be promoted through a multi-platform digital campaign that includes:
Google Ads
Meta (Facebook and Instagram)
YouTube
TikTok
DV360
Targeted email campaigns
In the United States, the strategy includes an eye-catching floating digital billboard that will sail through Miami Bay, capturing the attention of both locals and tourists.
796 Million+ Impressions Expected
The campaign aims to achieve over 796 million advertising impressions, significantly increasing Peru’s visibility as a must-visit destination. LATAM Airlines plays a central role, operating:
20 direct routes to Peru
Over 240 weekly flights from the target countries
This connectivity makes Peru more accessible than ever for international travelers.
Aligned with the “Peru Wow” Global Tourism Campaign
This initiative works hand-in-hand with “Peru Wow”, Promperú’s 2025 global campaign. The goal: to amaze and inspire travelers through the country’s:
Natural wonders
Cultural heritage
Award-winning gastronomy
Whether you’re trekking ancient Inca trails or tasting world-renowned Peruvian cuisine, the message is clear: Peru is ready to wow the world.
Why These Seven Markets?
In recent years, these seven countries have consistently ranked among Peru’s top tourist sources. In fact, over 67% of international tourists arriving in Peru come from these markets.
Countries like Chile, the U.S., and Ecuador lead the list, followed closely by Brazil, Colombia, Spain, and Mexico. These are not only strategic in terms of travel potential, but also share strong cultural and economic ties with Peru.
This collaboration between Mincetur, Promperú, and LATAM Airlines is part of a long-term vision to:
Increase international arrivals
Boost regional economies
Showcase Peru’s unmatched diversity
From the mystical peaks of the Andes to the flavors of its coastal cuisine, Peru offers something unforgettable for every kind of traveler.
Plan Your Trip to Peru
Ready to explore Peru’s beauty, history, and culture?
This campaign is your sign to discover a country that amazes at every turn.
Start your journey. Discover Peru. Fall in love.
