Investment is often the missing piece for countries with great plans—logical, creative, viable, and full of potential—yet lacking the capital to make them happen. After all, no nation has an unlimited supply of resources.
Some aren’t even worth the attempt…
But Peru is not one of them. It’s a nation on the rise, thanks largely to its well-developed tourism sector, which has redefined the country’s image. With a government that applies open, permissive policies in support of tourism, Peru is an ideal landscape for private investment.
And what better place to invest than in a solid, growing, and promising tourism industry under a democratic and business-friendly system?
Peru is exactly that—a top destination for entrepreneurs eager to help a good country become a great one.
This type of negotiated investment or subsidy is warmly welcomed by a nation still rich in untapped potential. Its goal: to drive development, increase productivity, and boost job creation across sectors.
Unlike some of its neighbors in Latin America—whose histories are marked by authoritarian governments trying to control everything—Peru does not follow the path of economic micromanagement. Countries like Venezuela have suffered the consequences of such centralized, ineffective governance.
History has shown that Adam Smith wasn’t crazy, and that Marx’s theories, while visionary, often drift into the realm of utopia.
Private investment is the true engine of progress. It raises standards of living, fosters civic engagement, and strengthens society.
The Peruvian government’s political and economic strategies are, subjectively speaking, among the most favorable for sustainable socio-economic development and citizen well-being.
In a recent announcement, the Ministry of Foreign Trade and Tourism (MINCETUR) unveiled a new financial initiative aimed at stimulating tourism activity as a tool for both economic growth and social advancement. The goal: to create optimal conditions for private investment and to boost employment nationwide.
This fund, officially launched under Legislative Decree No. 1329, will be called “Turismo Emprende” (Tourism Enterprise Fund) and will be open to both individuals and legal entities—ranging from small businesses to large tourism-related companies in Peru.
With this program, private businesses involved in tourism will have the opportunity to bring their ideas to life—opening doors for new projects, fresh technologies, and innovative destinations. It’s a big step toward an even more dynamic and well-known tourism industry.
The “Turismo Emprende” fund will have an annual budget of 2.5 million soles, dedicated to supporting new tourism ventures that promote diversity and innovation in the sector.
Applicants will need to submit their proposals during a public call, held at least once per year. A Multisectoral Selection Committee will then evaluate the submissions and determine which businesses receive funding based on strict criteria.
According to the decree published in El Peruano, a regulatory framework must be finalized within 60 working days, and it must include accountability mechanisms to ensure transparency and measurable impact.
The fund will operate on a 4-year cycle, during which over 100 promising tourism startups are expected to receive support—an average of 25 businesses per year.
