Tucked away in a peaceful corner of Moyobamba, in the San Martín region of Peru, lies the Arena Blanca Bird Observatory—a magical spot where wings take flight and dreams come to life. Located in the province of Rioja, within the small town of Arena Blanca, a local farmer transformed his land into a sanctuary for birds and bird lovers alike, with support from a Conservation Agreement.
There’s nothing quite like hearing the gentle call or whistle of a bird at dawn, while the sky still carries a blend of soft pastels and shadowy hues. Now imagine an entire chorus of birds singing in untouched nature—pure air, calm, and beauty all around. It’s a concert money can’t buy, and a destination that invites reflection, joy, and deep appreciation for the lessons nature offers.
This dream belongs to Norbil Becerra García, a Peruvian farmer from Naranjillo district, who dedicated 12 hectares of his land in Arena Blanca to ecotourism and wildlife protection. With a thriving population of rare and native bird species, his sanctuary has become a favorite for both national and international birdwatchers.
So… What Birds Can You Spot?
Many of the birds here are incredibly hard to find elsewhere. Two of the highlights are the rufous-breasted quail and the little tinamou, both of which can be observed here in all their glory.
You’ll also have the chance to spot up to 27 species of hummingbirds, the striking Andean cock-of-the-rock, the dotted-wing parakeet, and countless other exotic, rare, and beautiful birds.
This entire sanctuary was made possible in 2013, when Norbil García signed on to the Conservation Agreements program, receiving support and training in sustainable farming techniques for coffee and dragon fruit. But even more importantly, he was given the tools and guidance to develop a birdwatching destination that now inspires travelers and locals alike.
He partnered with the Alto Mayo Protected Forest Management Team, the National Service of Natural Protected Areas (SERNANP), Conservation International (CI), and ECOAN (Andean Ecosystems Association)—all of whom helped make this conservation dream a reality.
A Family Effort
Fun fact: Norbil’s two sons, aged 15 and 13, are also involved in this project—supporting their father’s efforts with pride and care.
People who dedicate themselves to protecting land, using it responsibly, and creating space for conservation—especially for something as delicate and vital as birds—are a true inspiration.
Stories like this are proof that it doesn’t matter how much or how little you have. What matters is the will to give back to nature, to protect what we’ve been given, and to make time for the things that truly matter. It not only makes you a better person—it also brings harmony to your surroundings and to yourself.
Taking care of the environment is just as important as keeping your home tidy. Just as we clean our rooms, kitchens, and living spaces, we should care for the Earth—creating peace, prosperity, and balance wherever we can.