If you’re a frequent traveler, familiar with airlines or even slightly immersed in the world of tourism and aviation, you probably know that LATAM is one of the most recognized airlines in the region. But what new experiences is this airline preparing for its passengers?
LATAM is a transnational hybrid airline that emerged from the merger of LAN (Chile) and TAM (Brazil), forming a powerful South American alliance. Thanks to its excellent service, a fleet of over 290 aircraft, and a solid business strategy, LATAM has established itself as one of the continent’s leading airlines, also gaining strong intercontinental presence.
Its growth has been so remarkable that it has even contributed to the modernization of several South American airports, establishing VIP lounges and Hub terminals in countries like Chile, Brazil, Ecuador, and Colombia.
As an innovative and forward-thinking company, LATAM has now introduced a low-cost travel model that promises to shake up the airline market across the region.
What does this change involve?
The plan is simple: fare reductions of up to 20% on domestic flights, rolled out in countries such as Colombia, Chile, Brazil, Ecuador, Argentina, and Peru. This initiative is designed to make air travel more accessible and to boost domestic tourism in each of these countries.
Peru is a proud part of this shift, thanks to its economic and tourism development — a fact that has not gone unnoticed by major global companies.
The implementation of the low-cost model is taking place gradually and in stages, depending on the specific conditions of each country. With this shift, LATAM aims to better serve today’s traveler — digital, demanding, and practical — offering a more personalized, efficient, and affordable experience from booking to landing.
One key aspect of the new model is the digitalization of the ticket purchase process, removing intermediaries and offering more competitive fares directly through the airline’s online platforms.
Passengers will also be able to customize their onboard experience by choosing the services they want, with optional add-ons available to suit different budgets and preferences. This flexibility gives travelers more control over their journey.
“Our goal is to keep lowering fares so that more people can use air travel as a transportation method, and those who already do can fly more often,” said Enrique Cueto, LATAM CEO.
This model doesn’t only benefit passengers. It also strengthens tourism, boosts the national airline industry — which is expected to triple its growth in the coming years — and reinforces LATAM’s role as a major player in the regional air market.
Now’s the time to fly with LATAM, explore more of the country that gives you so much, and do it at a price that’s more accessible than ever.
