Tourism is a major engine for development around the world, contributing not just to national economies but also to cultural exchange, recreation, and personal growth. While many people associate travel with pleasure or leisure, there’s another rapidly growing sector: incentive travel.
Yes, we’re talking about reward travel — a booming segment of global tourism that rewards high-performing employees with unforgettable trips, blending motivation with exploration.
Contenido de Peruvian Airlines
📈 Peru on the Rise
While countries like Colombia and Chile have long led the Latin American market in incentive travel, generating over $30 million USD annually, Peru is quickly catching up, registering a 16% growth in 2016 alone. That translates to more than 40 million soles in annual revenue — a remarkable achievement that signals Peru’s emerging strength in this specialized market.
🧳 What Is Incentive Travel?
Incentive travel is a performance-based reward, typically offered by companies to employees or collaborators who meet specific goals. These trips often include high-end accommodations, cultural excursions, team-building activities, and even financial bonuses.
It’s a win-win: companies boost morale and loyalty, while destinations like Peru enjoy an influx of tourism and exposure on the global stage.
“In a world where talent moves fast, incentive trips help retain key collaborators and build stronger bonds with management,” says Miguel Velasco Godoy, General Manager of Coltur, a leading agency handling over 20% of Peru’s incentive travel market.
⏳ Planning for Impact
Velasco explains that incentive trips aren’t just a simple vacation. The psychological and professional impact begins 6 to 8 months before the trip, when the destination is announced and the “reward” is introduced.
“Our role is to keep motivation high and support the company in rolling out strategic incentives so employees stay focused on the prize,” he adds.
💼 Strong Numbers, Stronger Future
Coltur itself is evidence of the industry’s strength. In 2015, the agency reported 96 million soles in total sales. By 2016, that number had jumped to 120 million soles, and expectations for 2017 were a 25% increase in demand.
🇵🇪 Why Peru?
Peru is becoming a top-tier incentive destination thanks to:
Unique cultural and natural experiences (Machu Picchu, the Amazon, Lake Titicaca)
A robust hospitality infrastructure
A growing reputation for exceptional cuisine
And an increasingly connected transportation network
Companies looking to reward performance with meaningful, memorable experiences now see Peru not just as a destination — but as a strategic advantage.
✈️ Ready to Motivate and Travel?
If you’re part of an organization looking to inspire your team while investing in one of the most rewarding travel trends today, incentive tourism in Peru might be your perfect match.
Motivation meets adventure — and Peru is ready.
