Contenido de Peruvian Airlines
Every country has countless stories to tell from a tourism perspective — from the chaotic and frustrating to the beautiful, enriching, and unforgettable. Tourism connects seamlessly with politics, economics, labor, and culture, making it a multidimensional and meaningful industry.
But how is technology shaping the way modern travelers experience tourism? Let’s step away from handwritten notes and blogs, and instead explore the virtual impressions left by today’s digital tourists — specifically through the lens of one tech-savvy traveler’s journey from Madrid to Cusco.
🚧 A Frustrating Purchase Funnel for a World Wonder
One of the most striking critiques came from the process of buying tickets to Machu Picchu, which the traveler described as “outdated, clunky, and unnecessarily complicated.” Despite Machu Picchu being one of the most visited global attractions, the online ticketing system fails to meet basic modern standards — it’s more confusing than booking a trip to space.
The traveler emphasized the need for clearer guidance, more intuitive platforms, and seamless digital payments. At the moment, the process ends with doubt: “Did the transaction go through or not?”
Authorities, the traveler argues, must prioritize user experience over red tape. Taking inspiration from best practices around the world could dramatically improve the process.
👨👩👧👦 Children Count Too
Not all tourists are adults. Keeping kids engaged and entertained should be a priority — unhappy children can turn any adventure into an exhausting ordeal, especially at nearly 5,000 meters above sea level.
📶 Staying Connected at the Top of the World
Communication is crucial for visitors who want to stay in touch with loved ones. But prepaid SIM cards or long-distance roaming can be pricey. Offering better WiFi coverage or affordable international packages would be a major plus for travelers — particularly in iconic sites like Machu Picchu.
📱 Tech-Driven Travel: A Game Changer
Smartphones have revolutionized the travel experience. Apps that allow for booking, entertainment, guidance, and communication make tourism smoother and more personalized.
The traveler highlights LATAM’s onboard app, which lets users stream movies over the plane’s internal WiFi. Perks like this add value to the ticket price and significantly enhance the journey.
📸 Instagram vs. Preservation: A Matter of Balance
The natural majesty of Machu Picchu fuels an endless desire for photos — everyone wants the perfect shot for Instagram. But visitors must remember: “You’re not the only one in Machu Picchu.”
Being mindful of others and avoiding traffic jams on narrow trails just to take the ultimate selfie is part of responsible tourism. The landscape is vast; the best angle isn’t always where the crowd is.
🌄 Constructive Criticism for a Better Experience
This digital traveler’s feedback highlights how technology and modern expectations intersect with cultural heritage. Peru continues to captivate visitors with its grandeur, but to stay competitive in a fast-evolving world, it must also streamline experiences and embrace digital tools that enhance the traveler’s journey.
These virtual notes are not complaints — they are an invitation to improve.
